When you put on an August Mamas shirt, we want you to be all fired up that you have on more than just a piece of clothing. It's a mindfully made garment that is both socially + environmentally committed so that you can make a difference with what you wear.
conventionally grown cotton consumes about 25% of insecticides + over 10% of total pesticide use worldwide. organic cotton farming on the other hand, saves pesticide use, soil + water degradation, wildlife, + is better for the folks who grow our crops. no chemicals in the earth also means no chemicals on your skin.
who knew that one of the fastest renewable resources could be utilized for clothing? bamboo fabric is light, strong, soft to the touch + requires less dye + water compared to cotton. it's also smart with insulating properties, keeping you cool in the summer + warmer in the winter.
recycled polyethylene terephtalate (rpet) is made from recycled polyesters, plastics + 100% organic cotton. 90% less water is used in the making of this fiber + those plastic bottles filling our landfills + oceans are given a purpose. so make sure you are chucking your empty bottles in the recycling bin instead of the garbage!
although most people picture a scratchy material, hemp has the feel of flannel + is silky soft. it is also exceptionally strong, durable, + of course eco-friendly because it is grown organically without chemicals. this hypoallergenic fiber that is thermo-regulating like bamboo, leaves no questions as to why it has been used in textiles for two centuries.
all of our apparel is dyed, cut + sewn in long island, new york.
the designs you see are all drawn by hand in hickory, north carolina.
those designs are then printed on the apparel in central new york using direct to garment technology.
our trusted partner starts with placing knit, unfinished fabrics in dyeing tanks for a specific period + temperature, based on the material + color intensity required. the state of the art dye machines are efficient in terms of energy + water consumption + allow gentle processing of the fabrics. only low impact, fiber reactive dyes, are used, which are classified as eco-friendly. these special dyes molecularly bond with the fibers rather than remaining an independent chemical entity within the fiber. benefits: no heavy metals or toxic substances, less waste water run-off, lower temperatures to save energy + the water can then be recycled.
august mamas cares about the reaction of our product on the environment, right down to the inks used in printing our designs. only water-based inks are used, so rest assured that no harsh chemicals will come in contact with mama earth or your little ones.
"it is a wholesome and necessary thing for us to turn again to the earth and in the contemplation of her beauties to know the sense of wonder and humility." -rachel carson